The ironic thing about the idea for the "duck and the decorated shed," is the fact that the group of robert venturi, denise scott brown, and steven izenour admit to an ulterior motive of its invention.they start by telling us a simple known fact that architects as a rule, tend to philosophize and write in order to justify their own work.. Ducks vs decorated sheds the rubber duck, by florentijn hofman , meant to help spread joy around the world by evoking childhood memories. when i started designing for the web you couldn�t do a. Duck and decorated shed, venturi, and scott brown, izenour - ducks are a type of architecture in which the form and function of a building are the same, while decorated sheds require a sign to indicate the building's function..